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Black Friday is one of the biggest sales opportunities of the year, but knowing where to start can feel overwhelming.
What offer should you run? What should you post? When should you start promoting? And how do you turn all that marketing effort into actual sales?
We've made it easier.
Introducing the Black Friday Marketing Playbook by Elevate & Co — a practical, 40-page digital guide designed to help small business owners plan, create and confidently launch their Black Friday campaigns.
Whether you're a service-based business looking to fill your bookings or an eCommerce brand wanting to boost product sales, this playbook gives you the strategies, inspiration and tools to make it happen.
✦ Campaign Strategy & Planning
Set your goals, plan your promotions and create a clear direction for your Black Friday campaign.
✦ Offer Ideas & Pricing Strategies
Discover promotional ideas tailored to both service-based and eCommerce businesses.
✦ Social Media Marketing
Get inspiration for Instagram posts, Reels, Stories and promotional content that builds excitement around your offers.
✦ Email Marketing Strategies
Explore VIP early-access campaigns, promotional email examples, subject line inspiration and last-chance messaging.
✦ Ready-to-Use Worksheets & Templates
Take the guesswork out of planning with practical campaign planners, content worksheets, checklists and resources you can put straight into action.
✦ Campaign Launch & Review
Learn how to prepare for launch, keep your campaign organised and review your results.
This playbook is perfect for:
Service-based business owners
Online stores and eCommerce brands
Creatives, coaches and freelancers
Small business owners managing their own marketing
Anyone wanting a more organised Black Friday campaign
You don't need an expensive marketing agency or a complicated strategy to start promoting your business.
You just need a clear plan, the right tools and a little direction.
That's exactly what this playbook is here for.
40 pages. One practical playbook. Plenty of marketing inspiration.
Digital Product: PDF download. No physical product will be shipped.
Please note: This guide provides marketing education, ideas and planning resources. Individual business results will vary.
Ready to get your Black Friday marketing organised? Grab your copy today!
Black Friday is one of the biggest sales opportunities of the year, but knowing where to start can feel overwhelming.
What offer should you run? What should you post? When should you start promoting? And how do you turn all that marketing effort into actual sales?
We've made it easier.
Introducing the Black Friday Marketing Playbook by Elevate & Co — a practical, 40-page digital guide designed to help small business owners plan, create and confidently launch their Black Friday campaigns.
Whether you're a service-based business looking to fill your bookings or an eCommerce brand wanting to boost product sales, this playbook gives you the strategies, inspiration and tools to make it happen.
✦ Campaign Strategy & Planning
Set your goals, plan your promotions and create a clear direction for your Black Friday campaign.
✦ Offer Ideas & Pricing Strategies
Discover promotional ideas tailored to both service-based and eCommerce businesses.
✦ Social Media Marketing
Get inspiration for Instagram posts, Reels, Stories and promotional content that builds excitement around your offers.
✦ Email Marketing Strategies
Explore VIP early-access campaigns, promotional email examples, subject line inspiration and last-chance messaging.
✦ Ready-to-Use Worksheets & Templates
Take the guesswork out of planning with practical campaign planners, content worksheets, checklists and resources you can put straight into action.
✦ Campaign Launch & Review
Learn how to prepare for launch, keep your campaign organised and review your results.
This playbook is perfect for:
Service-based business owners
Online stores and eCommerce brands
Creatives, coaches and freelancers
Small business owners managing their own marketing
Anyone wanting a more organised Black Friday campaign
You don't need an expensive marketing agency or a complicated strategy to start promoting your business.
You just need a clear plan, the right tools and a little direction.
That's exactly what this playbook is here for.
40 pages. One practical playbook. Plenty of marketing inspiration.
Digital Product: PDF download. No physical product will be shipped.
Please note: This guide provides marketing education, ideas and planning resources. Individual business results will vary.
Ready to get your Black Friday marketing organised? Grab your copy today!